Gamification isn’t a perk for your employees and an expense for you. It’s an essential part of engaging with your internal community, and you need to get a program in place.
You should be constantly coming up with exciting new ideas for ways to grow your community, but you’re not going to get them without taking risks. Here’s how to feel better about not playing it quite so safe.
Figure out what your hardcore fans love, and why they come to your community to talk about it. These are the people who grow into “superusers” and drive a whole new level of participation.
Google’s not too concerned about punishing you for duplicate content, but you still need to be wary of “thin” content that offers little value or interest. Yep, Google knows the difference.
Focusing on status, certainty, autonomy, relatedness and fairness is a strong approach for keeping your members engaged.