Gamification isn’t a perk for your employees and an expense for you. It’s an essential part of engaging with your internal community, and you need to get a program in place.
You should be constantly coming up with exciting new ideas for ways to grow your community, but you’re not going to get them without taking risks. Here’s how to feel better about not playing it quite so safe.
Figure out what your hardcore fans love, and why they come to your community to talk about it. These are the people who grow into “superusers” and drive a whole new level of participation.
Should you force registrations by locking your content away from the public eye, or remain open to everyone and hope they choose to join?
Focusing on status, certainty, autonomy, relatedness and fairness is a strong approach for keeping your members engaged.